Please Join Us 

The first event will be an opportunity to meet fellow B2B marketers, dig deep into issues that are top of mind today, and establish meaningful, enduring connections. We’ll be joined by executives from Forrester’s CMO research group who will offer an exclusive first look at their latest research on delivering value and driving growth through human-centered outreach and B2B customer obsession.

Through interactive sessions and open discussion, we’ll explore why adopting a customer-obsessed mindset is critical in the “age of the customer,” how it can help you address key challenges you face today, and easy ways to integrate the principles of customer obsession into your current marketing strategy.

Together, we’ll help one another grow, both professionally and personally. 
 

 

Joining us from Forrester

keith.png
 

Keith Johnston
Vice President and Research Director serving CMOs, Forrester

dipanjan.png
 

Dipanjan Chatterjee
Vice President and Principal Analyst serving CMOs, Forrester

Huddle Agenda

Human-Centered Branding and B2B Customer Obsession

November 8

6:00 pm – onward 

Drinks and dinner

November 9

8:00 am – 9:00 am

Breakfast and Welcome

9:00 am – 12:00 pm

  • The Customer-Obsessed Operating Model
    We’ll talk about what it means to be customer-obsessed, why it’s critical to your competitive success, and discuss and evaluate your firm’s level of customer obsession today. 
  • CMO Leadership in the Age of the Customer
    We’ll explore how to execute a customer-obsessed operating model and assess where you personally stand in terms of the leadership qualities and habits necessary for success.     
  • Drive B2B Brand Value with Emotion and Experience
    We’ll discuss the implications of B2B branding’s shift beyond lead management and sales support and how to inspire action with emotion-led branding. 

12:00 pm – 1:00 pm

Lunch

1:00 pm – 3:00 pm

  • To Manage Your B2B Brand, You Have to Measure It
    We’ll cover the importance of brand measurement, assess how “measurement mature” you are today, and go over everything you wanted to know about measurement but were afraid to ask. 
  • Turn the Power of Brand into a Catalyst for a Customer-Obsessed Action Plan
    We’ll take the learnings from the day and turn them into an action plan for 2018. 

3:00 pm – 3:15 pm

Closing Thoughts