Please Join Us
The first event will be an opportunity to meet fellow B2B marketers, dig deep into issues that are top of mind today, and establish meaningful, enduring connections. We’ll be joined by executives from Forrester’s CMO research group who will offer an exclusive first look at their latest research on delivering value and driving growth through human-centered outreach and B2B customer obsession.
Through interactive sessions and open discussion, we’ll explore why adopting a customer-obsessed mindset is critical in the “age of the customer,” how it can help you address key challenges you face today, and easy ways to integrate the principles of customer obsession into your current marketing strategy.
Together, we’ll help one another grow, both professionally and personally.
Joining us from Forrester
Keith Johnston
Vice President and Research Director serving CMOs, Forrester
Dipanjan Chatterjee
Vice President and Principal Analyst serving CMOs, Forrester
Agenda
November 8
6:00 pm – onward: Drinks and dinner
November 9
8:30 am – 3:00 pm: Interactive sessions and discussions (more details to come)